<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></head><body><b>Goal Conversion</b><p>How did conversion rates change over time for each of my goals? This report shows a graph (one for each goal) indicating the conversion rates over time. To see the number of conversions for each goal over time, see the Goal Tracking report. <p>To compare two date ranges, select the "Compare to Past" option on the Calendar tab.</body></html>